Portfolio
A lot of my work is done behind the scenes, under strict NDAs or done on behalf of executive leadership. However, I am happy to share what I can here and more than willing to discuss over a chat. To see some samples of my work, click the link below.
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Although my work has shifted in recent years, I still view myself as a writer. I’ve worked with brands of all shapes and sizes, helping make sense of complex ideas through smart, simple writing.
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Knowing what content needs to go where is one thing—creating a plan to effectively share that content is another. I thrive working with talented UX/UI teams to create experiences that are intuitive and enjoyable.
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As a former documentary producer for CBC Radio One and Content Director for a video production company, my skill set as a producer is wide-ranging. I love tackling new projects that require multi-media tools to deliver assets that are dynamic and effective.
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Over the past few years, a lot of my work has centred around creating personalities and tone of voice for various AI tools for brands like Panasonic and Art Basel. I love getting into the “brains” of these tools and shaping them to provide more human experiences.
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WikiSleep is a project I have been picking away at for a few years. Started as a podcast, it is now a dynamic sleep app that continues to grow in popularity. I do literally everything for WikiSleep, except the code.
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As a former journalist, my background and understanding of traditional media is often seen as an asset for my clients. Knowing how to shape a story and how to reach the right people can have significant benefits.